# Sereact — AI foundation model that lets any robot adapt to new tasks. Sereact builds Cortex, a vision-language-action foundation model that lets industrial and warehouse robots interpret natural-language instructions and handle tasks they were never explicitly programmed for, turning fixed machines into adaptable agents. Founded 2021 Headquarters Stuttgart, Germany Category Robotics, Applied AI, Enterprise Legal name Sereact GmbH ## Highlights Notable milestones from Sereact’s journey — funding rounds, launches, and other moments worth knowing. Funding - Jul 2026 ### $116M Series B gains Zalando as strategic investor Zalando joined Sereact's ongoing Series B, lifting the round from $110M to $116M and giving the warehouse-robotics company a strategic investor with direct fulfillment expertise. The capital supports Cortex 2.0's rollout and further international expansion, while Sereact reported more than 200 live systems in Europe and over one billion production picks. Round Series B Raised $116M **Zalando's strategic investment increased Sereact's Series B to $116 million.** [Source](https://sereact.ai/posts/zalando-strategic-investment) Expansion - Jun 2026 ### Sereact opens its first U.S. office in Boston Sereact opened a Boston office at Hood Park, turning its planned US entry into a local base for commercial, application, and engineering teams. The site gives North American customers on-the-ground deployment support and live access to Cortex systems after more than 200 deployments and one billion production picks in Europe. **Sereact's first U.S. office opened at Hood Park in Charlestown, Boston.** [Source](https://sereact.ai/posts/hello-from-boston-opening-our-first-us-home) Partnership - Jun 2026 ### Veloq partnership turns Cortex into an e-grocery fulfillment stack Sereact and Veloq combined Sereact's robotic picking with Veloq's warehouse management system and AutoStore automation into a single e-grocery fulfillment offer. The global partnership gives Sereact a channel into grocery operations where same-day delivery depends on fast, accurate handling of varied inventory, with US expansion named as a priority. [Source](https://sereact.ai/posts/veloq-sereact-partnership) Launch - Apr 2026 ### Cortex 2.0 lets robots simulate the future before they move The second generation pairs the vision-language-action model with a world model: the robot generates candidate moves, runs them against a learned model of physics, and scores each for stability and risk before acting. By launch, Sereact had 200+ systems live across Europe past 1 billion production picks — roughly one in 53,000 needing a human. **"One brain, any robot" — Cortex 2.0 running on both a humanoid and a fixed industrial arm.** [Source](https://www.therobotreport.com/sereact-gets-series-b-funding-expand-cortex-2-robot-brain-enter-u-s-market/) Funding - Apr 2026 ### $110M Series B to scale the robotic brain and cross the Atlantic Headline led the round — past $140M raised in total — funding the rollout of Cortex 2.0 and Sereact's first US office in Boston. Bullhound Capital, Daphni, and Felix Capital joined, with customers already including BMW, Daimler Truck, Mercedes-Benz, and PepsiCo. Round Series B Raised $110M Led by Headline [Source](https://tech.eu/2026/04/27/german-robotics-startup-sereact-raises-110m/) Launch - Sep 2025 ### Cortex: one foundation model that thinks on its feet Sereact unveiled Cortex, a vision-language-action model unifying perception, reasoning, and control so a robot can be redirected to a new task by instruction alone — no reprogramming — and generalise to objects it has never seen. **Cortex driving a real pick — the model handles unfamiliar items without task-specific programming.** [Source](https://tech.eu/2025/09/29/meet-cortex-sereact-s-foundation-model-that-lets-robots-think-on-their-feet/) Funding - Jan 2025 ### €25M Series A to take software-first robotics global Creandum led the round, with Point Nine and Air Street returning and a roster of angels — F1 champion Nico Rosberg, ex-DeepMind's Mehdi Ghissassi, Helsing's founders, and Zalando's Rubin Ritter — backing Sereact's bet that any robot can be made adaptable in software. Round Series A Raised $26M Led by Creandum [Source](https://sereact.ai/posts/sereact-fundraising-series-a) Funding - Aug 2023 ### $5M seed for a "ChatGPT for robots" Point Nine and Air Street Capital led the seed round behind Sereact's early transformer that let operators steer warehouse robots with plain language instead of code, joined by angels including a Cruise VP and the founders of Automata and Ascending Technologies. Round Seed Raised $5M Led by Point Nine, Air Street Capital [Source](https://sereact.ai/posts/sereact-raises-usd5-million-to-democratize-ai-robotics) Team - Nov 2021 ### Two Stuttgart PhDs bet robots need a brain, not better hardware Childhood friends Ralf Gulde and Marc Tuscher founded Sereact in Stuttgart after their doctorates at the university's robotics institute (ISW), wagering that software — not yet another arm — was the bottleneck keeping robots stuck on pre-programmed tasks. **Co-founders Ralf Gulde (CEO, left) and Marc Tuscher (CTO, right), who met at school and stayed together through their Stuttgart PhDs.** [Photo: sereact / Marc Schultheiss](https://www.uni-stuttgart.de/en/university/news/all/Start-up-sereact-is-making-robots-smarter-and-has-raised-110-million-dollars-in-funding/) [Source](https://www.uni-stuttgart.de/en/university/news/all/Start-up-sereact-is-making-robots-smarter-and-has-raised-110-million-dollars-in-funding/)